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The Publish Co. is part of Changing Digital. We spent years building websites and mobile apps for publishers.
Until one day, a client asked us to help them make sense of their data.
Around the same time, Google Analytics had switched from UA to GA4. It was tough to find the experts we needed. So we got to work.
Our publishing client needed to analyse data from web analytics, search engines, social media, CRM, ads, events, downloads and more.
The more we dug into the data, the more complicated it became.
We hit tracking issues, export issue, storage issues, reporting issues, restrictions on how to visualise data, etc.
Eventually, we produced a report for our client... and they could finally see how their business was performing.
Now they can make decide where to focus their efforts, and measure the impact they're having on revenue.
They say you can't manage what you don't measure. We help publishers measure. So they can manage their performance and results.
Every project begins with understanding the main goals of your website.
Who are you attracting? Where are they coming from? What are they doing on your website? What are the main things you want them to do on your website?
Once we understand this, we can build report that shows your performance.
For some client, that's all they need. For others, we can continue to help them evolve their reporting, and iterate to improve performance.
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We've systemised and productised our knowledge of data analysis for publishers.
Our "Optimised Publishing Intelligence" process gets you from "Loads of uninterpreted data" to "Now I understand how our tech stacks are performing".
Contact use to find out how the process can be applied to your business.
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We appreciate you taking the time to reach out, and we’re thrilled to have the opportunity to assist you.
A member of our team will be in touch shortly.
We appreciate you taking the time to reach out, and we’re thrilled to have the opportunity to assist you.
A member of our team will be in touch shortly.
We appreciate you taking the time to reach out, and we’re thrilled to have the opportunity to assist you.
A member of our team will be in touch shortly.