Who We Are

Data-driven insights.
For publishers.

Publishers understand content better than anyone.
Publishers know their content. But often struggle when it comes to data. And that’s a problem. Without data, decisions are made using gut feel. And when your gut lets you down, you’re stuck with poor results. The secrets to sustainable audience, engagement and revenue growth lie within your data.

We’ll help you discover them.
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The Problem

You can’t manage
what you don’t measure

Most analytics strategies rely on general traffic volumes & most least popular page stats.
They see traffic volumes move up and down, without understanding why. The least popular page might be the most successful at generating revenue. They wouldn’t know. So they can’t double down. Narrow analysis ignores layer upon layer of insights. And that’s missed opportunities for growth.
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The solution

Becoming data-driven

Publishers understand content better than anyone.
Each activity is an opportunity to learn. Every insight moves them towards predictable growth. The Publish Co. exists to help you capitalise on these opportunities. By putting data at the heart of your decision making. So you can walk the fastest path to success.
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What we do

Helping publishers grow.

Audience, engagement & revenue growth.
We’ll help you gather and analyse data so you can optimise across 3 main pillars.
AUDIENCE

GROWTH

What makes your audience, your audience?

What are their interests, pains and desires?

Once you understand them, you can attract them.
ENGAGEMENT

GROWTH
Getting visitors to your website is one thing. Regular return visitors are another. Create strategies that turn visitors into fans.
REVENUE
GROWTH
Delivering value is only a part of the equation. How you monetize that value matters too.

Try our highly adaptable process for delivering sustainable, predictable growth for your business.

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What we do

Select the right plan.

Choose from our flexible plans.
Our project and retainer based engagements are designed to deliver results quickly. But more than that, real value comes from your team’s ability to adopt a data-driven mindset. We’ll work in partnership with your team to make audience-led growth a part of their daily workflows.

Our project plans lay the foundations for intelligence across general web traffic, audience, business, and campaign analysis.
Project Plans
Understand your audience
FROM
£2,995 fixed
50% upfront, 50% on delivery.
First results delivered in 4 weeks.
Choose plan
Book a call
Analysis of current data & processes
Define results, objectives and project scope
Transformation sprint from current to future state
Retainer Plans
Understand your audience
FROM
£1,995 /month
Cancel anytime.
First results delivered in 4 weeks.
Choose plan
Book a call
Analysis of current data & processes
Priorities objectives into 2 week sprints
Deliver key priorities within 2 weeks, then regroup

What our clients have to say.

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Antoni Smith
HEAD OF REACTNEWS

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Antoni Smith
HEAD OF REACTNEWS

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Antoni Smith
HEAD OF REACTNEWS
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Beginner, Intermediate, Advanced...

Whatever stage your organisation at, we’ll help you get more from your data.

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Connect with a member of our team

Gain insight for your business needs and address any uncertainties you may have regarding our process for the plan.

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Thank you for getting in touch with us!

We appreciate you taking the time to reach out, and we’re thrilled to have the opportunity to assist you.

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Connect with a member of our team

Gain insight for your business needs and address any uncertainties you may have regarding our process for the plan.

Message sent

Thank you for getting in touch with us!

We appreciate you taking the time to reach out, and we’re thrilled to have the opportunity to assist you.

A member of our team will be in touch shortly.

Send another message?
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The Publishing Co is a trading name of Changing Digital Limited

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